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Make the most of your money

Sora pairs an expert advisory team with super-intelligence that manages your financial life, putting the depth of advice and personal attention of a private bank in your pocket

Illustrative only. Not financial advice, and projections are not guaranteed

Built by a team from

You're working hard to build a life for yourself and the people you love but often face important financial decisions alone

Unless you have millions for a private bank, you're left overpaying independent advisers who rarely call, figuring it out yourself on an execution app, or getting a generic robo-advisor portfolio with no advice or long-term planning

We're building Sora to give you the same expert advice, sophisticated investments and personal attention that the ultra-wealthy rely on, much earlier in your career

Less thinking, more living

Financial freedom for a new generation that wants more from life

Make better decisions, achieve your goals and reach financial independence sooner

A man walking to work, beside Sora's goal for his financial independence at 55

Illustrative only. Not financial advice, and projections are not guaranteed

Understand

Wealth built around you

Good advice requires a deep understanding of your life

We take time to get to know you, the people who depend on you and your ambitions. We remember what you share, using that understanding to personalise your experience and explore possibilities you might not have considered

Finances

Family

Preferences

Plan

Build the life you want

Understand what your goals require and plan to achieve them

Whether you're planning to buy a home, take a career break or retire early, Sora models different choices and scenarios, helping you understand how each decision affects your other plans and what you can comfortably enjoy today

Goals

Projections

Scenario modelling

Invest

Make the most of your money

Sophisticated investment advice unique to your circumstances and ambitions

We design your portfolio around everything you already own and what you want to achieve. We allocate strategically across public and private markets, depending on what you need your money for and when, explaining clearly how each choice supports your plan

Bespoke

Public markets

Private markets

Enjoy

More time to enjoy life

A dedicated advisory team with 24/7 super-intelligence, managing your finances

Sora monitors markets and your finances, recommending improvements to your portfolio and plan. We coordinate execution and specialist support, giving you back time for the people, passions and moments that matter most

Monitoring

Coordination

Specialists

Wealth management that pairs the best of human and artificial intelligence for financial decisions

Personalised attention

Someone who deeply understands you

Your advisory team helps you explore your options, make important decisions and put your plan into action

As your priorities change, they review your plan and recommend changes to help you pursue your next ambitions

9:41

Laurent Berthoud, CFA

online

Today

Morning Laurent, I just got offered a promotion, but I’d have to relocate to our Singapore office. I’m tempted, but moving the kids again... anyway, I definitely need to look at what this does to our plan08:12✓✓

Ah congratulations! Of course. Let me have another look at the numbers before we chat.08:19

Retirement still looks on track, possibly earlier. We should talk about your Dubai flat though. You’ve nearly got the full deposit set aside. Still keen to buy and rent it out, or hold off for now?09:04

Well earlier would be nice! The flat though... honestly, I’m not sure what to do now09:08✓✓

Let’s talk it through properly. Does Thursday at 8 work?09:10

Yes please, should have some peace by then. Thanks Laurent, appreciate it09:12✓✓

Message

Illustrative only. Not financial advice, and projections are not guaranteed

Proactive intelligence

Paired with super-intelligence that manages your financial life

Sora monitors your finances and markets 24/7, identifying opportunities and recommending improvements as your life evolves

You can ask questions, explore investment ideas and model important decisions, with advice built around your circumstances and aspirations

Your ⃃240K bonus just landed in your HSBC account. With your cash buffer and liquidity needs fully covered, I'd put it all towards your retirement plan. Here's how I'd split it to bring your portfolio closer to our agreed allocation

Where I'd allocate your bonus

Global Equities46% → 50%+⃃120K
Bonds15% → 18%+⃃72K
Defensive Equities9% → 10%+⃃28K
Gold5% → 6%+⃃20K

Approve

Great, I've sent this to Laurent to review and send the orders through. If he has any suggestions, he'll reach out on WhatsApp

The latest real estate transactions show comparable prices on 2 beds in Downtown Dubai have fallen over the past six months. We can bring forward your property goal to early 2027, ahead of your mid-2028 target, if you'd like?

Transactions for similar properties

2-bedroom apartments in Opera View

Date	Sold for (⃃)	Area (sq ft)
18 Oct 2026	3,180,000	1,713
6 Oct 2026	3,125,000	1,713
24 Sep 2026	3,195,000	1,713

Illustrative transactions

Yes! That would be amazing

Done. To bring it forward to early 2027, I'd move your deposit savings into cash sooner and pause new equity contributions until then. I've sent the updated plan to Laurent to review.

A friend convinced me data centres are the opportunity of the decade. How do I get exposure?

You already own some. Your Google shares and the chipmakers in your global holdings mean about 18% of your portfolio rides on data centre spending continuing.

Your friend is building specific sites, with construction risk and no exit for years. I have built you a listed sleeve instead, covering power, cooling and networking, sized at 6% of growth and funded by trimming US large-cap.

Proposed data centre investments

Listed investments · 6% of your growth portfolio

Power infrastructure2.5%
Cooling2.0%
Networking1.5%

Funded by reducingUS large-cap holdings

I've been offered a job in London with a 10% pay cut but I'd see my kids more. What does it do to my plan?

UK tax and National Insurance have a bigger impact than the pay cut, reducing your projected savings rate from 34% to 19%. You could retire at 56 on ⃃480K a year, or keep 52 with ⃃340K.

⃃0⃃10M⃃20M⃃30M

You left the UK in 2013, correct?

Exactly

Ok, so having been non-UK resident since 2013, you may qualify for 4 tax years of relief on foreign income and gains. I'd suggest booking in some time with our in-house tax specialist.

Illustrative only. Not financial advice, and projections are not guaranteed

Our founding team

We spent years inside the world's top financial institutions, then built and scaled a global regulated fintech

Finn
Hefferon

David
Harte

Dane
Dunlap

We believe people building their wealth are making some of the most important financial decisions of their lives, and deserve the same sophisticated and personalised wealth experience that the ultra-wealthy rely on

Sora

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This website is for information purposes only. Sora Wealth Ltd. is not authorised or regulated by the Financial Services Regulatory Authority or any other regulator, and is in the process of obtaining the relevant regulatory licences and permissions. Sora’s products and services are not currently available and we are not accepting clients.

Nothing on this website constitutes financial or investment advice, or an invitation, inducement or offer to use any financial or advisory service. App screens, figures and conversations shown are illustrative only.